Seven drinks trends to watch in 2018

Drinking goes mindful

From moderation initiatives to breaking the taboo of teetotalism, the trend will gather further momentum, reach critical mass and enter the realms of a paradigm shift.

Proving to be secular rather than cyclical it will incorporate an ever widening spectrum of lower alcohol and adult soft drinks finding relevance in equal non-intoxicating measures in mature markets from South Korean spirits to Western European beer and beyond.

Smaller pack sizes and serving options, production advances allowing for more sophisticated and balanced products than first generation de-alcoholised offerings and synthetic prototypes focusing on compounds minimising alcohol toxicity while claiming functional benefits will all radically disrupt established positioning, occasions and legislative developments.

The rise of cannabis as a healthier substitution alternative will only accelerate the shift.

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