Top 10 celebrity drinks launches of 2017

9. Lady Gaga

In February the rumour mill whirred into action with talk that eccentric songstress Lady Gaga was to release her own brand of wine called Grigio Girls, named after a bonus track on her album Joanne.

The song Grigio Girls is a tribute to one of Gaga’s best friends, Sonja, who has cancer.

By December, her actual plans came to light, with Gaga confirming that she was set to release wines not under the catchy but somewhat constraining name Grigio Girls, but under the ‘Joanne Trattoria’ brand, named after the Italian restaurant in New York owned by her father.

As reported by The Blast, representatives for Gaga filed documents to secure the rights for ‘Joanne Trattoria Vino Blanco’ and ‘Joanne Trattoria Vino Rosso’.

Run by her father, Joe Germanotta, Joanne Trattoria in New York’s Upper West Side is named after Gaga’s late aunt.

In addition to wine, Gaga plans to release wine coolers, punches and cocktails under the same brand name.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more