Top 10 celebrity drinks launches of 2017

2. Conor McGregor

Fresh from his debut fight in Las Vegas on 26 August, boxer Conor McGregor announced he has plans to “take over” the Irish whiskey category with the launch of a brand called Notorious.

The Irish mixed martial artist announced the new venture at a press conference, with a glass of whiskey in one hand and a bottle of Notorious in the other.

Taking to the podium with a glass in hand, McGregor said: “Notorious Irish whiskey, coming soon. I’m going to take over the Irish whiskey market – and this is delicious! Boy that whiskey tastes so good. Keep an eye out for it.”

In preparation of its launch, McGregor filed an application with the European Union Intellectual Property Office (Euipo) for the Nortorious trademark before his world-famous Mayweather fight.

However the brand is yet to hit shelves, with Ireland’s Carlow Brewing Company, which owns the rights to a European trademark of the ‘Notorious’ name, moving to block the sportsman’s application, citing the launch of its own Notorious Red IPA pale ale last year. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Events Co-ordinator

Liberty Wines
London, UK

Events Sales Executive

The Drinks Business
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more