Top 10 celebrity drinks launches of 2017

2. Conor McGregor

Fresh from his debut fight in Las Vegas on 26 August, boxer Conor McGregor announced he has plans to “take over” the Irish whiskey category with the launch of a brand called Notorious.

The Irish mixed martial artist announced the new venture at a press conference, with a glass of whiskey in one hand and a bottle of Notorious in the other.

Taking to the podium with a glass in hand, McGregor said: “Notorious Irish whiskey, coming soon. I’m going to take over the Irish whiskey market – and this is delicious! Boy that whiskey tastes so good. Keep an eye out for it.”

In preparation of its launch, McGregor filed an application with the European Union Intellectual Property Office (Euipo) for the Nortorious trademark before his world-famous Mayweather fight.

However the brand is yet to hit shelves, with Ireland’s Carlow Brewing Company, which owns the rights to a European trademark of the ‘Notorious’ name, moving to block the sportsman’s application, citing the launch of its own Notorious Red IPA pale ale last year. 

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