Here are the 10 consumer drinks trends to watch out for in 2018

3. Bitter Flavours

According to Waitrose, the classic negroni (Campari, sweet vermouth, and gin) has “spearheaded” the rise in popularity of bitter cocktails.

Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor, agrees. Earlier this year, the drinks expert predicted both complex botanical English Gins and new blended whiskeys would be the toast of 2017.

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