Here are the 10 consumer drinks trends to watch out for in 2018

Waitrose has released its annual food and drinks trends report for 2017, revealing some seismic shifts in the way we buy alcohol today.

Magnums continue to grow in the supermarket sector.

Bag-in-box wine, Magnums and premium mixers were all singled out as the biggest trends of the year, showing that British consumers have mixed feelings when it comes to splashing out on alcohol.

The study, which was carried out across 2017 in with market researcher OnePoll, showed that consumers are more critical than ever when it comes to costing their weekly shop, which may go some way to explaining the 26% rise in bag-in-a-box wine sales in Waitrose stores.

On the other hand, shoppers are becoming increasingly extravagant when it comes to spirits. Sales of Fever Tree mixers rose by 77% this year, while the report also found that garnishes on G&Ts and cocktails are more popular than ever.

Waitrose’s managing director Rob Collins said: “Today’s shoppers exercise unprecedented control over when they shop, what they buy and how they consume it.

“Our research found people have become more flexible in their shopping patterns, more price-savvy and more single-minded than ever before.  

“For example a staggering 65% of Britons visit a supermarket more than once a day on a regular or occasional basis.  

Over half of us don’t decide what we’re having for dinner until lunchtime; one in 10 of us will decide just before we eat.  The consumer is in charge of their domain.”

From stout to boxed wine, here are the trends to watch in 2018.

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