Pee controlled game launched

A new ‘hands-free” game called The 100ml Dash has been launched.

Set to be rolled out in selected bars in the UK and Europe the 100ml Dash allows the participants to control the game by directing their pee stream at targets in the urinal.

The 100ml Dash is a unique game that males at participating bars will be able to play while answering the call of nature – with the digital action displayed before them on a mounted video screen.

The truer their aim, the faster their character sprints.

After the race players can enter their names and times onto a worldwide leaderboard using their smartphone. Scores can also be posted to Twitter.

“We’re celebrating friendly competition” said Captive Media co-founder Gordon MacSween.

The game also provides advertising opportunities both before, during and after the game, giving brands around a minute in which to engage a consumer.

The 100ml Dash, is the latest in a series of irreverent games releases from the British company, whose other washroom diversions include a downhill skiing simulator and a trivia quiz game cheekily entitled “Clever Dick”.

“The game makes every man a competitor,” said Captive Media co-founder Mark Melford.

“It’s also good news for bar owners who benefit from the additional custom generated by buzz and interest around the games.”



Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Awards Sales Executive – France

London, UK

Fine Wine Buyer

London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Sales Administrator Customer Service

Ellis Wines
Hanworth, Middx

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019


London,United Kingdom
11th Mar 2019
Click to view more

The Global Pinot Noir Masters 2019

Deadline : 7th January 2019

The Global Fortified Masters 2018

Deadline : 15th January 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more