World’s largest rosé Champagne released

28th May, 2012 by Lucy Shaw

Armand de Brignac has released the world’s largest bottle of rosé Champagne onto the market

15l Armand de Brignac Rosé

The 15l Nebuchadnezzar of Armand de Brignac Rosé, equivalent to twenty regular 75cl bottles, is housed in the brand’s signature metallic bottle finished with a pewter ace of spades.

Only a limited number of bottles will be produced each year for the global market.

Released in time for summer, the Nebuchadnezzar will make its debut at private members club Nikki Beach in St Tropez on 1 June.

“This was the perfect time for us to release the Nebuchadnezzar as rosé is synonymous with summer,” said Philippe Bienvenu, commercial director of Armand de Brignac.

Armand de Brignac Rosé is fresh and full-bodied with a rich bouquet of red fruits and aromas of strawberries and blackcurrant – perfect for enjoying in the sunshine,” Bienvenu added.

Last year the company released the world’s largest Champagne bottle format onto the market – the 30l Midas, named after the mythological god that turned everything he touched to gold. Equivalent to 40 regular 75cl bottles, the Midas weighs a hefty 45kg.

Earlier this year young financier Alex Hope splashed out £125,000 on a Midas of Armand de Brignac Brut Gold NV at a nightclub in Liverpool, racking up the most expensive bar bill in the world in the process.

Yvonne Lardner, Armand de Brignac’s director of PR has reported a large interest in Nebuchadnezzar’s of Brut Gold NV in emerging market Nigeria, which are being used for weddings and large family celebrations.

Lardner also reports an interest in Ace of Spades Rosé from men: “We’ve found our Rosé to be really popular with men, the stigma towards the style seems to have gone,” she told db.

Ace of Spades recently appeared in Nigerian singer D’banj’s music video for the song Oliver Twist. D’Banj is signed to rapper Kanye West’s record label.

Last month db reported that Nigeria was developing a thirst for wine, and particularly high end Champagne, with its wine industry expected to reach US $370m by 2015.

One Response to “World’s largest rosé Champagne released”

  1. sagi says:

    Midas was a king – not a god. And I’d be happy to see who lifts a 22kg or something bottle, to “enjoy it in the sun”…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more