You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 3 July 2015

Trade predicts limited demand for 2011

20th April, 2012 by Rupert Millar

Liv-ex’s trade survey has revealed that its members predict little demand for the new vintage and rated Lafite as the major disappointment.

Wine of the vintage?

The key points in the results labelled Latour as the best wine of the vintage, tipped Grand Puy Lacoste to be the best value for money and for release prices to be on average 42% down on 2010.

The vintage was also given an average rating of 91 points overall, the same as 2008.

Lafite may have been given the “most disappointing” tag but reports so far seem to indicate that its £5,500 trading price, which makes it the cheapest of any Lafite on the market at present, has done it no harm.

As the first big name to release merchants were quick to add that its 30% cut in price was not a model to be followed by other estates.

This seemed to have fallen on deaf ears when Cos d’Estournel released at €100 p/b, a drop of 45% on 2010.

More expensive than 2008, 2006 and 2004 among others, it has been widely decried on Twitter and elsewhere as merchants state their inability to sell any.

That there is little demand for the vintage was countered by Justerini & Brooks’ Bordeaux buyer, Tom Jenkins, who told the drinks business that customers would buy if the wines were “at the right price”.

As the campaign is yet to pick up a gear it is perhaps too early to say whether or not the demand will fail to materialise.

Meanwhile, with Latour being hailed as, once again, the wine of the vintage and with the château’s impending retreat from the en primeur game all eyes will be trained on what it does, how low it releases and more importantly how much of its wine it chooses to release.

Expect very little.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Mumm releases vintage collection

Champagne Mumm has released a new “Collection du Chef de Caves”, featuring more...

Is Parker wrong about the 05 Médocs?

With no Médoc wines gaining 100-points in Robert Parker’s retrospective of more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Parker retrospective boosts 05 Palmer

Château Palmer’s 2005 is the latest wine from that vintage to see an more...

Bordeaux 2005: Biggest movers

Expectation surrounding the 2005s is building and pushing up prices for top more...

MMD bolsters Italian portfolio with Mazzei

Maisons Marques et Domaines has extended its Italian portfolio with the more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

En primeur: beware the heralded vintage?

From an investment point of view is it best to buy the “vintages of the more...

Bordeaux wine thieves found guilty

A French court has sentenced 15 men over the audacious theft of $1.1 million of more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Cockburn’s wins the boat race

Cockburn’s has won the 2015 Barcos Rabelos race, featuring the boats that more...

Bordeaux 2005: 12 ‘perfect’ wines

Twelve wines have been given “perfect” 100-point ratings in Robert more...

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

Global Wine Buyer

London, United Kingdom

Competitive

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Chilean brand looks back to move forward

Chilean producer Santa Carolina has launched an “icon” wine with a more...

Wine thieves go on trial

A gang of wine thieves accused of stealing a million euros worth of wine from more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Rise for Haut Bailly in Liv-ex 2015 classification

Liv-ex’s bi-annual “re-classification” of Bordeaux saw Haut Bailly leap more...

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

BI offers 2014 imperial collection en primeur

Fine wine merchant Bordeaux Index is offering its clients a 10 imperial more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Louis Latour Agencies signs Gosset

Louis Latour Agencies marked its 25th anniversary last night with the more...

Californian wine struggling with supply

There is a "growing mismatch" between supply and demand that is badly hampering more...