Lambrini targets female shoppers

Halewood International has teamed up with TV stylist Patrick Swan as part of a major campaign to drive interest in its Lambrini brand.

lambrini-fruits-colarette.jpgThe campaign, which launches later this month, is aimed at female shoppers, offering them the chance to win one of several “money can’t buy” shopping sprees.

The on-pack promotion will run on 600,000 bottles of Cherry, Peach and Rosé Lambrini between the end of July and October.

The winner will win a £2,000 shopping spree with Swan, who has been the stylist for several high profile celebrities such as Madonna and Julia Roberts.

Two further winners will each receive £1,000 to spend at Debenhams and 25 runners up will receive £250 of Love2Shop vouchers.

Sue Beck, senior brand manager for Lambrini, said: “We are always looking for new ways to engage with existing and new Lambrini consumers and are anticipating that this unique promotion will attract significant interest from female consumers which will ultimately drive sales of the brand.”

For more information visit www.lambrini.co.uk

Rupert Millar, 14.07.2010

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