Becle shares jump as Tequila-maker posts strong quarterly earnings
Jose Cuervo-owner Becle has seen its shares surge after reporting robust sales and profit growth in the latest quarter. The company is betting on premium Tequila and a stabilising US market to sustain momentum.
Becle, the Mexican company that owns Jose Cuervo, the best-selling family of Tequilas, saw its shares jump by more than 6% when it issued results for the three months to the end of August.
The group’s net sales were up 2.8% and net income surged to 2 billion pesos, more than doubling growth compared with the same quarter in 2024. Earnings rose by 16.7%, with margins expanding by 270 basis points.
Profit outlook to be detailed later this month
The full picture on profitability will emerge later this month when the company publishes its financial results.
Despite intense competition in the crucial US market for Tequila, which is down by some 9%, Becle reaffirmed its full-year guidance, expecting continued gross margin expansion and volume leverage improvements.
The company said it is optimistic about the market for Tequila continuing to stabilise and will continue to focus on growing demand for its premium Tequilas.
Partner Content
Focus on the US market
“Our focus remains on accelerating the US region,” said Juan Domingo Beckmann Legorreta, the chief executive.
Mauricio Vergara Herrera, the head of the company’s North American operations, said: “We continue to see higher-end Tequilas outperform lower-end.”
Cautious optimism for the months ahead
Looking to the next few months, Beckman said: “The global spirits landscape remains challenging throughout the first half of the year despite the more cautious consumer and volatile competitive landscape.
“The resilience of our core categories, particularly premium Tequila, reinforces our confidence in the fundamental strength of our segment and our portfolio, encouraging early signs of recovery in key markets alongside sustained demand for high-quality quality authentic brands.
“This supports a more constructive outlook ahead”, he said, adding, “Our financial performance puts us in a strong position to continue advancing our strategic agenda as we move through the second half of the year.”
Related news
Diageo moves to dismiss ‘implausible’ 100% agave Tequila lawsuit
Diageo rejects ‘flat earth’ Tequila purity claims
Becle profits soar nearly fivefold as peso drop boosts Tequila giant
