Diageo has acquired the artisan Mexican mezcal brand Pierde Almas – the first stand-alone mezcal brand in its portfolio – as part of its strategy to develop the category in Mexico and abroad.
Authorities have seized almost 200,000 litres of fake Tequila in the Mexican state of Jalisco, believed to be the largest such haul after 11,340 litres of adulterated agave spirit was uncovered in Chile last December.
This week in the world of drinks; Five Points Brewing Co. smashed its crowdfunding target, the WSET gets into spirits, a photography competition divides wine-Twitter, and Deadpool sells out to a Campari-owned Tequila brand.