Tequila Centinela expands US reach
Mexican spirits producer Tequila Centinela has partnered with distributor RNDC to expand its footprint in the United States, after scoring a new distribution agreement covering two of the country’s largest spirits markets.
Tequila Centinela has partnered with Republic National Distributing Company (RNDC) to distribute its products across Florida and Texas, significantly cementing its presence in both states.
This comes as the global tequila market develops rapidly, as cocktail culture grows and drinkers look for more premium pours. The global tequila market, worth around US$6541 million (£5,167m) in 2025, is touted to surge at a CAGR of 5.2% to hit US$8860m (£6,999m) by 2034 (Market Reports World).
The family-owned tequila house, which was founded in 1904 in the highlands of Jalisco, said the move would allow it to reach a wider range of retailers, bars and restaurants through RNDC’s national network.
The expansion focuses on Florida and Texas, two of the largest markets for tequila in the US, where demand for premium spirits has grown steadily in recent years.
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Armando González, vice president and managing director of Centinela USA, described the agreement as “an exciting new chapter” in the firm’s 120-year history, adding that it would enable the brand to grow its presence “thoughtfully” in key regions.
Long-term development
Rather than pursuing rapid expansion, the company said it would prioritise what it described as intentional placements and partnerships within the hospitality sector, with an emphasis on long-term brand development.
RNDC, one of the largest distributors of beverage alcohol in the United States, said the partnership would bring Centinela’s tequilas to a broader audience.
Jeff Potter, a senior executive at the distributor, said the company was “proud to help bring their 120-year legacy to more retailers, restaurants, and bars throughout Florida and Texas”.
The deal is expected to make Tequila Centinela more widely available to consumers in both states, as the brand looks to build on its heritage while appealing to modern drinkers.
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