Chrome Horse Tequila seals New York Empire partnership
Chrome Horse Society Tequila has partnered with elite show jumping team New York Empire, owned by Georgina Bloomberg, as part of a year-long sponsorship across the Longines Global Champions Tour.
Chrome Horse Society Tequila has expanded its international presence through a year-long partnership with Georgina Bloomberg’s New York Empire team, unveiled at the Miami leg of the Longines Global Champions Tour’s 20th anniversary season.
The collaboration will span key global markets across the 2026 tour calendar, positioning the brand at every major stop of the circuit. The partnership is designed to deliver sustained visibility through on-site activations, consumer engagement and exposure across both live and broadcast audiences.
Miami debut sets tone
The partnership officially launched in Miami Beach, where Chrome Horse Society hosted a private kickoff event at Mary Lou’s at the W Hotel South Beach. The invite-only gathering brought together VIP guests from sport, fashion and entertainment.
Throughout the weekend, the brand activated across both private and public areas of the event. Within the VIP enclave, a custom bar served signature cocktails and neat pours, showcasing the tequila’s triple-distilled profile. Design elements, including an ice installation, were used to reflect the brand’s positioning in the luxury space.
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Chrome Horse Society also extended its presence into the public-facing Equestrian Village, offering tastings, giveaways and interactive experiences aimed at broadening consumer access while maintaining a premium feel.
‘Showing up at the highest level’
“This partnership with Georgina and the New York Empire team represents a natural extension of what we’re building,” said Chrome Horse Society founder Jack Morgan. “It’s about showing up at the highest level—consistently, globally—and creating experiences that people don’t just attend, they remember.”
Georgina Bloomberg added: “The Longines Global Champions Tour represents a rare intersection of world-class sport and elevated atmosphere. Launching this partnership with Chrome Horse in Miami—especially during such a milestone year—made it even more meaningful.”
Chrome Horse Society said its presence across the tour reflects a broader strategy to build visibility and cultural relevance in key luxury markets worldwide.
The brand produces its tequila from 100% Blue Weber agave and uses a triple-distillation process, with a focus on both neat serves and cocktails.
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