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Mionetto Aperitivo launches into travel retail market
Liqueur Mionetto Aperitivo has been launched into the global travel retail sector, as Henkell Freixenet aims to join the spritz drinks market.
The liqueur is aimed specifically at making a Mionetto Spritz, which three parts Mionetto Prosecco and two parts Mionetto Aperitivo, with soda or sparkling water and a slice of orange.
Through the bittersweet herbal liqueur, Henkell Freixenet is aiming to take advantage of the growing spritz drinks trend, which has seen a variety of cocktails and new spritzes going viral on social media.
Made from 100% natural flavours, Mionetto Aperitivo has a taste of sweet red oranges and licorice, with fresh acidity from citrus and the bitterness of select botanicals.
A special Mionetto Spritz combo gift pack is available in GTR including the new Mionetto Aperitivo 500ml and bottle of Mionetto Prosecco DOC Treviso. Dedicated Mionetto Spritz brand activations are also planned for the NPD launch into the channel.
Speaking about the move, Christian Witte, head of sales of global travel retail, at Henkell Freixenet said: “The presentation of our new Mionetto Aperitivo during the TFWA Asia Pacific was a big success. It’s an opportunity for Mionetto to enter the spritz market with a premium aperitivo and we will continue this campaign message for our GTR partners at the TFWA World Exhibition in Cannes.
“With its bittersweet taste, carefully crafted following our own recipe with fresh and 100% natural aromas, we are delivering all the pleasure of a perfect Venetia style spritz in a more premiumised version.”