Top 6 findings from the ProWein Sparkling Report
The latest sparkling wine report from trade fair ProWein suggests that crémant is reaching a crescendo as Champagne falters. db picks out the biggest trends in fizz.
1.Champagne’s decline continues
Champagne’s trend of decline continues as consumers continue to turn to cheaper alternatives. According to the Comité Champagne, 266 million bottles were sold in 2025, a 2% drop off from the previous year (which in itself was 9% lower than the year before).
While the majority of sparkling wine styles are able to adapt to consumer demand for less premium options and cheaper price points, Champagne falls foul of its own strict regulations in this sense. The premium wine also has less potential to tap into the ever-increasing low and no market, blocking off another revenue stream.
2.Crémant takes advantage
2025 marked a new sales record for Crémant. Nearly 123m bottles were sold worldwide, a 7.5% increase over the previous year.
Much of this growth has taken place in the global market. In 2020, 70% of production was sold in the domestic market. Now, exports account for 41% of sales.
The primary reason for this sustained growth is pricing. With cost-of-living a defining factor in consumer’s choices, Crémant’s average cost of €7 per bottle positions it as a highly attractive option. The Fédération Nationale des Producteurs et Élaborateurs de Crémant (FNPEC) have affirmed its commitment to keeping consumer costs low: “We want Crémant to remain an affordable sparkling wine for as many consumers as possible,” it said.
3.We’re still in a Prosecco boom
Prosecco sales continue to flourish. In 2025, 667m bottles were produced, a 1.1% rise on the previous year, when growth had been 7%. Over the course of ten years, Prosecco sales have more than doubled.
The majority of Prosecco (more than 80%), is exported to international markets. The US saw a sizable 8% increase in the first nine months of 2025.
Perhaps even more impressive is the growth in Prosecco sales in France. Despite producing Champagne and Crémant domestically, Prosecco sales rose by 21% in France in 2025.
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4.Champagne hits different goals
While sales may not be reaching hoped-for heights, Champagne has other reasons to stay positive.
In 2014, the sustainability initiative “Viticulture Durable en Champagne” was launched, focusing on issues such as biodiversity, water and waste management, and the region’s carbon footprint.
A goal was set to have all of Champagne’s vineyards certified as sustainable by 2030. Already, 14,700 hectares – or 43% of the region’s plantings – have been awarded the “Viticulture Durable en Champagne” label, certifying that these standards have been met.
5.Cava also struggles
Just 190m bottles of Cava were sold in 2025, a sharp decline of 13% on the previous year.
There are numerous factors affecting Cava’s sales. Firstly, several droughts have badly hit the region in the past few years, leading to small harvests. Wine consumption is also declining at large in Spain.
Despite the wine’s struggles, Cava remains far and away the Spanish wine that is most widely distributed internationally, with 70% being exported.
6.No and Low market continues to offer promise
No and low alcohol sparkling wines continue to perform well. The greatest market is Germany. In 2025, more than 22m bottles of non-alcoholic sparkling wine were sold in the country, representing a 12% increase, and a 9% total share in the German sparkling wine market.
Analysts at US market research firm Grand View Research estimate that the total market for non-alcoholic wine could grow to US$3.78bn by 2030, at an annual growth rate of around 8%.
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