Seven of the best recent TV drinks advertsBy Elizabeth Gregory
We’ve rounded up seven of the best recent television drinks adverts that have added extra colour to life under lockdown.
It’s official: pubs and restaurants have reopened for outdoor service in England. It’s one thing to crack open a beer in front of the TV, but it’s another to sip away in a pub garden with friends.
Over the past months drink brands have done a good job at keeping our excitement ticking over by releasing optimistic adverts. Some are heartening, some are transportive, all are creative. Here is our round-up of the best recent drink adverts.
Laithwaite’s, October 2020
Dorky, silly, lovely, Laithwaites’s ‘Get that wine cellar feeling’ advert was the perfect late autumn clip. With the elevator jazz, the comforting family dynamics, and at a time when we so wished we could also be eye-rolling at a goofy friend or family member, this advert hit home. Laithwaite’s wine crate looks cosy tucked behind the sofa, and we are still salivating over those ladies’ cheeses.
Disaronno, November 2020
Fellini’s La Dolce Vita has captured the imagination of artists, designers, directors and, it seems, drink advertisers, as seen in Peroni’s 2007 scene by scene homage ‘La Dolce Vita in Colour’, and in the 2010 advert for Martini Gold’s collaboration with Dolce & Gabbana. In November, when Disaronno released its own version, Britain was deep into its winter, and with most of the country under tier three and four restrictions, or the equivalent, the advert was transportive. Another dreamy Italian story in black and white, featuring the Trevi Fountain, scooters, cobbled streets and glamorous friends having a good time. There is nothing original about this advert, but it oozes the holiday we’re longing for this summer.
Absolut, November 2020
Carlsberg, January 2021
For over three years Danish actor Mads Mikkelsen has been creating entertaining adverts for Carlsberg. This January saw the release of another, this time for alcohol-free beer. The series has had Mikkelsen doing all sorts of things ‘The Danish Way’ – commuting, sharing, dining, and dancing. Playing on his role as James Bond’s nemesis Le Chiffre, one advert even has him ‘dealing’ with the person responsible for brewing an old type of beer. But this New Year advert is a lot brighter. Almost certainly released to capture the dry January crowd, this ad makes fun of itself, and sees Mikkelsen playing tennis and parking in space – all in a post-pandemic world.
Dom Pérignon x Lady Gaga, April 2021
Following days of teasing online, on 6 April the advert was released, a minute-long scene of their ‘Queendom’, a space in which Gaga’s identifiable power-pop plays over a pink, metallic and crystal morphing background. Created by Britt Lloyd and Nick Knight with Showstudio, the sequence is everything one would expect from Lady Gaga, making for an explosive and novel Champagne advert.
Budweiser, April 2021
Beefeater Gin, June 2020
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