Watch: Ryan Reynolds launches ‘stay at home’ advert for Aviation Gin
Actor Ryan Reynolds has voiced a new advert for his Aviation Gin brand, that warns people to “stop drinking and shopping” online.
During the one-minute ad, Reynolds reminisces the simple pleasure of going out and the feeling of endless possibilities when having a cocktail at a bar.
“Remember the simple pleasure of going out? That first sip that made it seem like anything, and anyone, was possible?”
“Or before you heard the term social distancing, that magical feeling of waking up to discover you now have a problematic lower back tattoo?”
The advert insists that you can create the above memories “at home” if you buy the Hollywood actor’s gin, although adds “for the love of the postal service, stop drinking and shopping.”
As consumers continue to observe responsible social distancing and hospitality venues remain closed, Reynolds has promised that 30% of all proceeds from sales of his gin will go towards bartenders who have been left without work.
“We’re grateful to Aviation Gin for its support during this tough period for our industry,” Ross Carter, CEO of The Drinks Trust, said.
Aviation Gin is priced at £29.99 for a 70cl bottle. For more information on the initiative, click here.
Aviation American Gin was first launched in 2006 as part of a collaboration between bartender Ryan Magarian and House Spirits Distillery.
The brand was then snapped up by New York-based importer and Davos Brands in 2016, when it was said to be one of the fastest-growing gin brands in the US. Reynolds bought a “significant” stake in the US gin brand in February 2018, becoming its new owner and creative director.