Ryan Reynolds donates gin proceeds to bartenders
Actor Ryan Reynolds gave us another reason to love him last night after announcing that he’s going to donate proceeds from sales of his Aviation Gin to the American bartending community.
The Hollywood hunk announced on Twitter yesterday that from now until 1 May, 30% of the proceeds from online sales of Aviation Gin will be donated to the United States Bartenders Guild.
The gin needs to be bought for home delivery from one of Aviation’s national partners in the campaign, which include ReserveBar, Drizly, Wine.com, TotalWine, MiniBar, and Caskers.
Reynolds’ act of kindness comes on top of a the $15,000 donation Aviation has already made to the United States Bartenders Guild.
The USBG has launched a Covid-19 relief fund for the American bartending community for all mixologists, regardless of membership status, currently affected by reduced hours or job loss due to the coronavirus crisis.
In February, Reynolds struck a deal with Proof Drinks to distribute Aviation Gin, which is distilled and bottled in Portland, Oregon, in the UK.
According to Nielsen, Aviation was responsible for 37% of the total gin category growth in the US last year. The brand is on sale in over 40 countries and has plans for further international expansion this year.
“The UK is a huge priority for us. It’s the most discerning gin market and we’re hopeful the momentum we have around the world and in the UK will help us worm our way into more hearts, minds and Martini glasses across Great Britain,” Reynolds said of his partnership with Proof Drinks.