Lady Gaga creates Dom Pérignon ‘sculpture’
A limited edition jeroboam of Dom Pérignon rosé 2005 designed by Lady Gaga in collaboration fashion director Nicola Formichetti has been released.
The design, which has been described as a ‘Dom Pérignon sculpture’ by the producer, sees the bottle come with a veil that enfolds the pink single-harvest Champagne.
110 of these objects have been created, which will be displayed in ‘flagship Dom Pérignon locations’, before being sold, with all profits going to the ‘Born This Way Foundation’, which Gaga launched in 2011 with her mother, Cynthia Germanotta.
Over the next two years, Dom Pérignon and Lady Gaga will reveal further designs from their collaboration, with limited edition cases for the 2010 Vintage and Rosé 2006 due to be released in the autumn this year.
As previously reported by the drinks business, the flamboyant American singer is to front an advertising campaign for Champagne Dom Pérignon starting this week.
The campaign has been shot by British fashion photographer Nick Knight, and has been called ‘The Queendom’.