Black Eyed Peas create AR music campaign with Barefoot wineBy Edith Hancock
US wine giant E&J Gallo has signed the Black Eyed Peas for an augmented reality marketing stunt to promote its Barefoot wine brand.
The wine label has created an app that allows drinkers to see a virtual mini-performance courtesy of the band.
Consumers start by downloading an app directly or scanning the QR code on a Barefoot wine product. Then, consumers scan the iconic ‘foot’ on the Barefoot label to hear a new version of Black Eyed Peas’ single “VIDA LOCA” and see a 3D animated performance from the group. With each additional Barefoot product in the frame, more sections to the display will be added until the full song is playable.
The app works with interactivity, so the more Barefoot products in the frame, the more music users will hear.
Every label scan generates a US$1 donation to hospitality charity CORE: Children of Restaurant Employees, and for the American Cancer Society.
Consumers can also enter for a chance to meet Black Eyed Peas by participating.