Kylie Jenner applies for trademarks for wine, spirits, non-alcoholic cocktails, and beer

The world’s youngest billionaire Kylie Jenner is just over the US’ legal drinking age, but she’s already planning to break into the alcohol business.

 

View this post on Instagram

 

💗morning

A post shared by Kylie (@kyliejenner) on

21-year-old model and Instagram mogul Kylie Jenner has filed a series of trademarks that would allow her to set up all manner of drinks brands, from a wine label to her own cocktail bar.

She applied for trademarks for both “Kylie Jenner” and “Kylie” last week, two of which can be used for wine, beer, RTD cocktail or spirits labels, non-alcoholic cocktail bases and mixers. She has also applied to use the mark for restaurants, bars and cocktail lounges, reports TMZ.

The Kylie name is already a billion-dollar brand thanks to Kylie Cosmetics, the make-up business which propelled her into Forbes‘ annual list of the world’s richest people in 2019.

She is not the first member of the Kardashian/Jenner clan to venture into drinks. Khloe Kardashian released a sparkling liqueur in 2014 – described as blend of fruit juices, white wine, vodka and Cognac infused with “Champagne-like bubbles” – produced by the US-based Heaven Hill Distilleries.

Celebrities are increasingly dipping their toes into the drinks trade. Deadpool star Ryan Reynolds bought a controlling stake in US spirits label Aviation Gin in 2018, while MMA fighter Conor McGregor has also launched his own Irish whiskey label. Within the past two years stars from Taylor Swift, Lady Gaga and Sting, to ex-cricketer Ian Botham, have all started their own drinks ventures.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Global Chardonnay Masters 2019

Deadline : 25th November 2019

The Global Riesling Masters 2019

Deadline : 2nd December 2019

Click to view more

Rioja Masters 2019

View Results

The Global Sparkling Masters 2019

View Results

Click to view more