The stories behind Orin Swift’s quirkiest wine labels

Papillon

Phinney’s Papillon label is inspired by contradictions. While walking through a vineyard with his three-year-old daughter on his shoulders and thinking about what to call his next wine, a butterfly flew by and his daughter exclaimed, “Look, a papillon!” Phinney was flummoxed as to where she had picked up the French word for butterfly.

It was on his mind to create a label featuring tattoos on someone’s knuckles. “Papillon has eight letters so the idea clicked. I love the juxtaposition of this beautiful French word on these really gritty hands,” says Phinney, who used one of his grape growers as a hand model.

“He’s the nicest guy and a third generation old school farmer, which is exactly the look I wanted,” says Phinney, who asked his friend Greg Gorman to photograph the label in black-and-white.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events Executive

67 Pall Mall
Pall Mall, London SW1Y 5ES, UK

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more