Top drinks marketing campaigns and news: January


Cider producer Thatchers announced that it was unveiling a new TV commercial last month.

Aired for the first time on 2 February, the ad, entitled Race Car, features the Thatchers ‘spokesperson’ first introduced in an earlier hot air balloon-themed ad in 2017.

Following an unexpectedly slow race car driving through West Country landmarks, it will also be included in a video on demand campaign running from April to July and in cinemas during July and August.

Yvonne Flannery, head of brands at Thatchers Cider commented: “This new phase of our award-winning campaign features our popular Spokesperson, as well as cameos from Martin Thatcher and our chief cidermaker Richard Johnson.

“Filmed in iconic West Country locations, it retains a gentle, warm-hearted yet funny tone, and leaves the viewer with no doubt as to the taste and quality of Thatchers ciders – ‘what cider’s supposed to taste like’.

“Following from our Hot Air Balloon commercial, Race Car creates a long-term campaign for Thatchers, filmed in the same, sunny photographic style, and featuring familiar faces, music and scenery to support brand recognition.

“Of course, the notion that the race car is going so slow is clearly ridiculous, as was the low flying hot air balloon in the first of the ad series. This is a humorous ad that will appeal to a wide audience and introduce new customers to our brand.”

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