Top drinks marketing campaigns and news: January

Thatchers


Cider producer Thatchers announced that it was unveiling a new TV commercial last month.

Aired for the first time on 2 February, the ad, entitled Race Car, features the Thatchers ‘spokesperson’ first introduced in an earlier hot air balloon-themed ad in 2017.

Following an unexpectedly slow race car driving through West Country landmarks, it will also be included in a video on demand campaign running from April to July and in cinemas during July and August.

Yvonne Flannery, head of brands at Thatchers Cider commented: “This new phase of our award-winning campaign features our popular Spokesperson, as well as cameos from Martin Thatcher and our chief cidermaker Richard Johnson.

“Filmed in iconic West Country locations, it retains a gentle, warm-hearted yet funny tone, and leaves the viewer with no doubt as to the taste and quality of Thatchers ciders – ‘what cider’s supposed to taste like’.

“Following from our Hot Air Balloon commercial, Race Car creates a long-term campaign for Thatchers, filmed in the same, sunny photographic style, and featuring familiar faces, music and scenery to support brand recognition.

“Of course, the notion that the race car is going so slow is clearly ridiculous, as was the low flying hot air balloon in the first of the ad series. This is a humorous ad that will appeal to a wide audience and introduce new customers to our brand.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

TERRITORY SALES MANAGER

Eurowines Limited
Harrogate, UK

Business Manager - Impulse

Australian Vintage
Croydon, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Organic Masters 2019

Deadline : 19th April 2019

The Global Grenache Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more