Apple Pay: This cider taproom is letting people pay for pints with apples

A Brewdog-backed cider company in London has set up a different kind of “Apple Pay” at its taproom to help drinkers get through the last week of January.

Hawkes Cider, based in south London’s Bermondsey Beer Mile, will give customers a free pint of cider at its taproom – usually priced at £4 – as long as they bring an apple in exchange.

The cidery’s founder, Simon Wright, said he hoped it would give cash-strapped drinkers a “little lift this month” despite a rising number of people abstaining from alcohol as part of Dry January.

Hawkes, which received an investment from craft beer giant Brewdog last year, originally launched an #AppleDonor scheme in 2015, where Londoners could bring their own apples to the producer to be made into craft cider, and receive a bottles of Hawkes’ Urban Orchard in return.

“Our very first bottle of Urban Orchard cider was made from apples collected in London,” Wright said, “so once again we are calling on Brits to hand over their apples in return for cider.”

The promotion started on Wednesday 23 January, and will run until the end of today (24 January).

Wright’s business, which launched in 2013, has benefitted from the craft beer boom in the UK. BrewDog announced its investment in Hawkes in April last year to support the producer’s “imminent growth both at home in the UK and internationally.”

The company also recently launched a co-fermented beer and cider hybrid called Graff.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory
UK

Customer Marketing Manager

Bibendum
London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more