Apple Pay: This cider taproom is letting people pay for pints with apples

A Brewdog-backed cider company in London has set up a different kind of “Apple Pay” at its taproom to help drinkers get through the last week of January.

Hawkes Cider, based in south London’s Bermondsey Beer Mile, will give customers a free pint of cider at its taproom – usually priced at £4 – as long as they bring an apple in exchange.

The cidery’s founder, Simon Wright, said he hoped it would give cash-strapped drinkers a “little lift this month” despite a rising number of people abstaining from alcohol as part of Dry January.

Hawkes, which received an investment from craft beer giant Brewdog last year, originally launched an #AppleDonor scheme in 2015, where Londoners could bring their own apples to the producer to be made into craft cider, and receive a bottles of Hawkes’ Urban Orchard in return.

“Our very first bottle of Urban Orchard cider was made from apples collected in London,” Wright said, “so once again we are calling on Brits to hand over their apples in return for cider.”

The promotion started on Wednesday 23 January, and will run until the end of today (24 January).

Wright’s business, which launched in 2013, has benefitted from the craft beer boom in the UK. BrewDog announced its investment in Hawkes in April last year to support the producer’s “imminent growth both at home in the UK and internationally.”

The company also recently launched a co-fermented beer and cider hybrid called Graff.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

International Marketing

iDealwine.com
Paris, France

Sales & Marketing Executive

Vintage Roots Ltd
Heckfield, Hook, Hants

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Accountant

Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Account Manager

Spiritrade
London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Vivino
Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

Sangiovese Reset

London,United Kingdom
3rd Mar 2020

Washington State Wine

London,United Kingdom
10th Mar 2020

Prowein 2020

Düsseldorf,Germany
15th Mar 2020
Click to view more