Top drinks marketing campaigns and news: December

The Macallan x Rob McAllan

Shoemaker Rob McAllan partnered with The Macallan last month to release a limited edition series of men’s loafers in the US, “inspired” by the Scotch whisky brand’s ‘Rare Cask’ expression.

Just 100 pairs have been made, in black and each featuring The Macallan’s famous home, Easter Elchies, stitched in gold thread.

Each pair costs US$500 and only 57 were available at the time of writing.

All proceeds from the sale of the loafers are being donated to the Folded Flag Foundation, a charity that awards educational scholarships to the spouses and children of American servicemen and women killed in action.

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