HKTDC conference to examine top wine trends shaping Asia

A wine conference planned for the first day of the upcoming Hong Kong International Wine & Spirits Fair will unite a panel of experts on the Asian market to discuss the top trends that will shake up the region from e-commerce and premiumisation to anti-counterfeit wine development.

Titled “Driving growth: the flourishing Asia wine market”, the conference will be moderated by Debra Meiburg MW and will unite top experts including masters of wine, fine wine authentication experts, market researchers and e-commerce experts to analyse and dissect the latest trends in Asia, especially in Hong Kong and mainland China.

Hianyang Chan, consultant at Euromonitor, will share his observations and predictions for key trends and consumer preferences in the Asian wine industry.

Sarah Heller MW and Cynthia Yang, senior manager of China’s leading e-commerce company, will take a closer look at how e-commerce is “disrupting” the wine landscape in Asia, while Marcus Ford, the newly appointed Asia market manager of Wines of South Africa, will share trends of premiumisation in the China market.

David Wainwright, director of Wainwright Advisors, who worked for auction houses such as Christie’s and Zachys, will focus on counterfeit wine activities in the market, a problem that affects wine sales from low-end labels to high-priced items.

In addition, David Gaudinat, owner of Champagne Gaudinat Boivin, will share insights on organic wine production and market demand.

The conference will be held from 2pm to 5pm in the Seminar Room, Hall 3E Concourse inside Hong Kong Convention and Exhibition Centre on 8 November.

For full event schedule during the HKTDC International Wine & Spirits Fair (8-10 November), please click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory

Customer Marketing Manager

London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Tuscan Masters 2019

Deadline : 1st July 2019

The Global Grenache Masters 2019

Deadline : 5th July 2019

Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more