ASC Fine Wines and Familia Zuccardi strike exclusive distribution deal

Familia Zuccardi has announced a strategic partnership with ASC Fine Wines, China’s leading fine wine importer and distributor, marking the beginning of a long-term alliance between two family-owned companies.

The partnership was officially announced during ASC Fine Wines’ 30th Anniversary Celebration in Shanghai, which brought together winery owners and leaders from around the world at Paul Pairet’s renowned brasserie, Mr & Mrs Bund.

Under the new agreement, ASC Fine Wines has become the exclusive import and distribution partner in China for Familia Zuccardi’s flagship wineries, Zuccardi Valle de Uco and Santa Julia.

As China’s wine market evolves, both companies see growing opportunities to engage consumers who are increasingly seeking personal connection, cultural relevance and meaningful experiences.

Speaking to the drinks business, Familia Zuccardi winemaker Sebastián Zuccard said:  “We’ve changed our import company to ASC now. Before we had different agents in different areas, but we felt we needed something different. 

“We’re the only Argentina brand with ASC so we have good expectations.”

Bringing the story of Mendoza to China

For Sebastián Zuccardi, one of the greatest opportunities in international markets is education: “We believe wine is culture. Our responsibility is not only to share our wines, but also the history, landscapes and people behind them.

“Today, consumers are looking for authenticity and meaningful experiences. Having a partner that shares our values and long-term vision will help us bring the story of Mendoza and the identity of our wines closer to consumers and the trade in China.”

Familia Zuccardi was founded in 1963 by Alberto Zuccardi, an engineer who planted his first vineyard in Maipú, Mendoza, to show off a new irrigation system he had developed. 

Over the past 60 years, the winery has evolved under the Zuccardi family stewardship, helping shape the evolution of Argentine wine through a commitment to sustainability, innovation and terroir. 

Since its founding in 1996 by the St. Pierre family, ASC Fine Wines has played a major role in building wine culture in China and connecting consumers with some of the world’s most respected wine producers.

Building relationships that last

The new pact between the two companies represents a shared understanding of the value of family ownership and long-term decision making. 

“Family is something that goes beyond blood ties; it is the group of people with whom you share values and objectives. When there is harmony and a shared sense of values and purpose, you can build relationships that endure and build for the future,” said José Zuccardi, president of Familia Zuccardi.

In a world shaped by digital isolation and AI, authentic experiences become all the more valuable, according to founder and CEO of ASC Fine Wines, Don St. Pierre Jr.

 “The future belongs to those willing to evolve while remaining true to who they are,” he said. “We are delighted to welcome Familia Zuccardi to the ASC family and look forward to sharing their story with consumers across China.” 

Related news

Zuccardi Valle de Uco: textured, unique and revolutionary wines

Zuccardi: 'one of the biggest revolutions happening in Argentina today is in white wine'

Zuccardi: 'I don’t want to make a ‘perfect’ wine, but one that talks about my vision of the area'