The week in pictures

This week, in Luc Belaire Courts Hip-Hop Artists:

The flash French fizz brand — whose entourage of brand ambassadors includes the likes of Young Thug, Rick Ross and DJ Khaled —has struck a new, $20 million (that’s TWENTY MILLION)  partnership with multi-platinum, Misissippi rap duo Rae Sremmurd.

Comprised of brothers Swae Lee and Slim Jxmmi, the group are now repping Belaire Gold, a Burgundian brut made with Pinot Noir and Chardonnay.

The news comes just a few months after the pair released their third studio album SR3MM in May.

It wouldn’t be a signing without a little initiation, so Belaire got its crew to say how they felt about Rae Sremmurd joining the team.

Khaled said: “congrats in advance…we’re doing it big here. it’s going to be great.”


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