WATCH: Ryan Reynolds interviews himself to promote Aviation Gin

The drinks industry couldn’t move for gin-based content on social media last week as retailers and distillers prepared for World Gin Day.

(Photo: Aviation Gin/Ryan Reynolds/Youtube)

But the most compelling post of all came from Aviation Gin, a US-based craft distillery which was recently acquired by Deadpool star Ryan Reynolds.

Reynolds sat down for an interview with his “brother” Gordon to celebrate World Gin Day on 9 June, but things got tense early on, causing Ryan to walk out of the meeting.

“It’s nice to see you again,” Gordon said. “It’s like looking in a mirror. Five years from now.”

Reynolds bought a majority stake in the Aviation Gin, becoming its new owner and creative director, from Davos Brands in February.

Gordon criticised Ryan for going into the gin business, asking him why he didn’t just buy a monkey instead.

“Lots of celebs buy monkeys,” he said.

Ryan kept things on-brand, explaining that he joined Aviation as he considers it the “best goddamn gin on the planet.”

Gordon put this to the test, pouring himself a full glass and downing it in one.

“It tastes like a sunrise had sex with a feather-duster.”

“You can use that.”

It all gets too much for Ryan when his brother asks “how many celebrities passed before they found you?”, and he walks out at 02:28.

Really, you need to watch this yourself:

Obviously, this is not Ryan’s brother. It is Ryan interviewing himself, but it just goes to show how well suited Reynolds is to the star-studded world of drinks marketing.

Even his superhero alter-ego is in the business. Earlier this year, Campari signed a deal with 20th Century Fox to recruit Deadpool to endorse its Espolòn Tequila brand.

Referring to his acquisition of Aviation, Deadpool called Reynolds a “Canadian gobstopper” who is only famous “thanks to those two girls and that pizza place,” a reference to the TV sitcom that started Reynolds career.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more