The week in pictures

Ryan Reynolds may have his own gin brand, but his alter-ego Deadpool is more of a tequila man.

Campari has struck a deal with 20th Century Fox for Marvel’s red-suited antihero Deadpool to endorse its Espolòn Tequila, and has wasted no time in allowing its fictional mascot to take a swipe at Reynolds’ own spirits venture, Aviation Gin.

Reynolds’ character has been named “creative director” of Espolòn Tequila – distributed by Campari Group – ahead of the release of Deadpool on16 in May.

“I needed the money,” said Deadpool.

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Sales Manager

The Drinks Business
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