The week in pictures

Ryan Reynolds may have his own gin brand, but his alter-ego Deadpool is more of a tequila man.

Campari has struck a deal with 20th Century Fox for Marvel’s red-suited antihero Deadpool to endorse its Espolòn Tequila, and has wasted no time in allowing its fictional mascot to take a swipe at Reynolds’ own spirits venture, Aviation Gin.

Reynolds’ character has been named “creative director” of Espolòn Tequila – distributed by Campari Group – ahead of the release of Deadpool on16 in May.

“I needed the money,” said Deadpool.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Show Coordinator

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Director

Manchester Gin
Manchester, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more