10 celebrities who have launched Tequila brands

7) Toby Keith – Wild Shot Mezcal

Photograph: Charles Thompson

Launch: 2011
Price: $40 (£28) 

The American country singer opted for mezcal with his foray into the tequila craze. Each bottle comes complete with a small worm, which Keith insists must be ingested.

Keith has written about Mexico in his songs, and was keen to bring mezcal to a wider audience. He said at the time: “The history of mezcal is magical to me. It dates back to the 16th Century: warriors celebrating the defeat of their enemies. It is part of my life.”

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