The Backstreet Boys are back – with a Tequila?

We’ve had George Clooney, Justin Timberlake and rapper E-40, and now 90s boy band The Backstreet Boys are rumoured to be launching their own Tequila brand.

According to Tasting Table, the boys implied that they were on the scout for a producer in Mexico to produce a Tequila with, following a two-date concert in Cancun.

“I like a good reposado or añejo,” said one fifth of the boyband Kevin Richardson, while Nick Carter added, “And that leads us into talking about our Tequila venture that we’ll be coming out with. [We] just need to find a partner here in Mexico,” the website reported.

Should the band’s rumoured foray into the world of spirits materialise, it would come at a time when interest in and sales of the spirit are growing rapidly, so much so that the industry has warned of an agave shortage putting pressure on Tequila prices.

In the UK, sales of Tequila increased by 37% to £173m in 2016, according to the Wine and Spirit Trade Association (WSTA), driven by the popularity of premium expressions in the US and Tequila-based cocktails.

Last year Diageo paid $1billion for George Clooney’s Tequila brand Casamigos, while only this month Bacardi paid $5.1 billion for Patrón Tequila, signalling the industry’s and commitment to the agave-based spirit.

Elsewhere, Pernod Ricard took full control of Avión Tequila earlier this year, purchasing the remaining shares it didn’t already own from its founder Ken Austin, as well as those held by Grammy award-winning rapper Jeezy.

Last month, US rapper E-40, real name Earl Stevens, extended his reach into the drinks trade with the launch a new line of Tequila – E. Cuarenta – which means ‘E-40’ in Spanish.

Celebrities that already hold a stake in the Tequila category include Justin Timberlake, Carlos Santana, P Diddy, Sammy Hagar and Adam Levine, who have all launched their own brands.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Cask Buyer

Atom Brands
Tonbridge, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more