10 celebrities who have launched Tequila brands

6) George Clooney – Casamigos  

George Clooney (left) and Rande Garber

Launch: 2013
Price: From £51

Clooney founded the Casamigos brand with his friend Rande Gerber, husband to supermodel Cindy Crawford, and property developer Mike Meldman. After buying adjacent houses in Mexico, the trio went on a Tequila odyssey to create a spirit that was smooth and hangover-free.

For two years, Casamigos was drunk exclusively by Clooney and Gerber’s friends and family. However, since they managed to get through 1,000s bottles of the stuff each year, they were forced to get a license for the product and sold it to the public in 2013.

Now Casamigos is sold by 20 countries and was recently bought for $1bn (£79m) by Diageo, and we weigh up the wisdom of that valuation here.

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