Here are seven consumer wine trends to watch in 2018

6. Natural Wine and transparency

Already a big talking point amongst oenophiles, natural wines is predicted to go mainstream this year, and could change the way established wineries make and market their own products.

Natural wine — which is farmed organically and made without adding or removing anything in the cellar such as sulphites — has high-profile support in the form of Isabelle Legeron, currently France’s only female Master of Wine whi claims the style can be aged for longer than most traditional wines. In 2012 Legeron launched the RAW wine fair, which showcases winemakers products in the low-intervention organic, biodynamic and natural wine community. Now in its seventh year, the trade show has landed in Berlin, New York and Los Angeles.

Malandrakis said, while natural wine may still be hard to swallow for some consumers, its increased visibility in the market will encourage established brands to adopt more sustainable practices.

“Even if it will not account for significant volumes it will ultimately have an impact on transparency and low manipulation initiatives gaining traction across the entire industry.”

2 Responses to “Here are seven consumer wine trends to watch in 2018”

  1. Roberto says:

    BurNarj , my suggestion for a new trend, -very tasty ,unique, made from natural Andalusian oranges . Its the only combination in the world of natural oranges in sparkling wine produced using patented method similar to traditional method used for champagne production.
    I don’t want to describe the pleasure of discovering unknown, new dimension of world – oranges , but believe me Burnarj its a great option.

  2. jeff says:

    Sorry, but based on my tasting, China is not ready for prime time yet. I’ve had offerings from both Changyu and Great Wall and they are not ready to take off internationally. Grace Vineyards could break out. On a recent (non-wine) work trip to China I stopped in a wine shop full of French, Italian, Australian, Chilean wines and asked for a Chinese wine. The clerk said almost under his breath: “Chinese wines are not very good, we drink these” pointing to the traditional wine producers on the shelf.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Account Manager

Speciality Drinks
London, UK

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Business Development Manager

Pol Roger Portfolio
London, UK

Business Development Executive – Spirits

Pol Roger Portfolio
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more