Five on-trade craft beer trends to look out for in 2018

Staying Strong

High-strength beer has balooned in popularity in the craft sector over the past decade, and the Treasury targeting high-strength brews with a tax hike in the 2011 Spring Budget, and UK grocers reacting bolstering their own low-ABV ranges, our taste for strong beer shows no signs of slowing.

Around 11% of all craft beer sold in 2017 were 7% or higher, according to EeBria.

“This stat was a mere 5.3% of total sales this time last year and as more and more venues begin to offer one third and two-third pint measures, publicans can now afford to buy in higher ABV beers and still retain a profitable margin.”