What do the world’s best-selling Champagnes taste like?

6. Taittinger


Taittinger sells 5.5 million bottles annually

Label: Taittinger Brut Réserve Non-Vintage
Blend (approx.): 40% Chardonnay, 30% Pinot Noir, 30% Pinot Meunier
Reserve wine (%): 20-24
Lees ageing (months): 35-38
Dosage (g/l): 9-9.9
MLF: Full
Price (RRP, UK): £35
Size (approx. annual sales, 2015): 5.5 million bottles
Cellar master: Loic Dupont

Taittinger is a Champagne house that has undergone an impressive if gradual resurgence since the producer was taken back under full family control in 2006. The producer already benefits from an extensive landholding with 288 hectares of vineyards in the appellation – making it the second largest landowner in Champagne after Moët Hennessy – and now the brand is funding improvements to its winemaking facilities, investing as much as €60 million in a new production site on the outskirts of Reims.

But, already, its Champagnes are excellent, from its range-topping Comtes de Champagne to its Brut NV, with a house style built around the Chardonnay grape.

Indeed, the Taittinger Brut Réserve Non-Vintage contains 40% of this variety, giving it an appealing purity and a fresh citrus fruit taste, along with a gently toasty character from more than three years ageing in contact with the wine’s lees. It is quite a full, creamy style of Champagne, but with a squeaky clean, bright finish, making it an excellent all-rounder in the competitive world of Brut NV Champagnes.

Champagne Masters 2017 medal: Gold

11 Responses to “What do the world’s best-selling Champagnes taste like?”

  1. Tim Ambler says:

    What champagnes were tasted other than the five reported?

  2. Great review of champagnes – but what glass was used for the tasting: the flute that was recently scorned by one house, the old fashioned saucer, or another whose name we should be told?

  3. Christine says:

    Which Champagne will you be featuring in part 2?

  4. Patrick Schmitt says:

    We use Schott Zwiesel Cru Classic white wine glasses.

  5. This trend of the consumer has occurred in Spain and in particular in the largest consumer and production region, Catalonia.
    At the moment the cavas / wines sparkling brut nature are the greater part of the offer

    Content of sugar:

    BRUT NATURE Hasta 3 g/l y sin adición de azúcar
    EXTRA BRUT Hasta 6 g/l
    BRUT Hasta 12 g/l
    EXTRA SECO Entre 12 y 17 g/l
    SECO Entre 17 y 32 g/l
    SEMI SECO Entre 32 y 50 g/l
    DULCE Más de 50 g/l

    Wines Inform Assessors, Barcelona

  6. Patrick Schmitt says:

    The top 10 are now featured in this list, with the extra five best-sellers being Canard-Duchêne, Lanson, Piper-Hiedsieck, Pommery and Taittinger.

  7. Chris says:

    Quantity and quality rarely make good bedfellows.

  8. Johan Tan says:

    I’m surprised that they didn’t include Louis Roederer in this list. But i guess they only picked the brands with more than 4 million bottles sold in 2015…

  9. Chris says:

    Yeah it’s an interesting list. Must have a price point feature or bottle caps. I would put in a big shout for Charles hiedsick,

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