Top 10 global wine brands 2017

7: ROBERT MONDAVI

Brand owner: Constellation Brands

Head office: 7801 St. Helena Highway Oakville, CA, 94562 USA

Website: robertmondaviwinery.com

Constellation CEO: Robert Sands

Product range: Robert Mondavi Private Selection, Robert Mondavi Winery, Napa Valley Wines, Reserve Wines, District Wines, Spotlight Wines, Woodbridge

Volume 2015: 12.m 9l cases
 Volume 2016: 10m 9l cases
 Change: -16%

Sales of Robert Mondavi wines slid by 16% last year from 12 million to 10 million 9-litre cases, however sales remain strong in Canada, Switzerland and Japan, as well as at home in the US.

In terms of brand activity, Woodbridge by Robert Mondavi continued its presence on TV and social media with its Pairs with Today campaign, which provided an opportunity for the brand to connect with consumers, inspiring and driving new consumption occasions via recipes and food pairings.

Meanwhile, Woodbridge’s holiday partnerships with seasonally relevant brands like Butterball, Marie Callender’s and Sister Shubert’s helped grow retail sales and provide consumers home entertaining tips during the holidays.

Constellation Brands’ senior vice-president Philip Kingston is keen to build the Robert Mondavi brand in China and believes the direct to consumer route is the most effective way.

Last April, Robert Mondavi Winery celebrated its 50th anniversary with a three-day media event at its Napa Valley facility that included the launch of a new wine, Maestro, in honour its founder Robert Mondavi, who died in 2008 and is considered by many as the godfather of Californian wine. The wine is a 2013 Bordeaux-style red blend selected from its Oakville vineyards with an RRP of $50 Winemaker Genevieve Janssens described it as “a serious wine with a humble soul”.

7 Responses to “Top 10 global wine brands 2017”

  1. My wife and I discovered the Barefoot brand a few years ago and it remains our entertainment beverage.

  2. KRYSTAL says:

    I just wished they stocked more products, especially the 187ml bottles, in the UK. I prefer the white Moscato and always have a nightmare trying to find it in the UK.

  3. suman says:

    Nice information i like your article. hope it will be help me

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  4. Todd says:

    Why isn’t Franzia #1 at 23.7 million 9 liter equivalents? Source: Impact Databank and Wine Handbook 2017

  5. Emma Brown says:

    I love wines. Thanks for letting us know one more good wine brand. I liked the Golden Icewine Valley. Do you know any wine brands specializing in Napa Valley wines.? I have one here https://www.precisionwineco.com/. Would love to know some more Unique Napa Brands.
    Thanks.

  6. M Hartmann says:

    Top ten is a useful list for wines to avoid. The huge factory approach turns me off. I want to drink wines made by farmers and winemakers not chemists and MBAs. 🙂

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