What’s next for New Zealand Pinot Noir?

In a little over three decades New Zealand has emerged from relative obscurity to become one of the world’s most exciting wine producing regions.

In 1987, around the time that New Zealand’s first commercial Pinot Noirs were hitting the shelves, there were just 5,882 hectares of vineyards throughout the entire country. Two decades later, by 2007, there were 25,355 ha, 543 wineries, Marlborough Sauvignon Blanc was officially ‘a thing’ and Pinot Noir had been established as the country’s flagship red grape. Today, that figure has risen to 36,192 ha, with 675 wineries producing 313.9 million litres of wine in 2016.

In the UK, New Zealand now holds the highest average bottle price, at £7.14, compared with the market average of £5.49, with this figure rising to £9.17 for New Zealand red wines, driven largely by Pinot Noir (Nielsen MAT 5.11.16).

So what’s next for the country’s Pinot ambitions? We asked some of its top winemakers what steps they should now be taking to protect and strengthen their reputation for the grape.

Click through to see what they had to say…

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