Top 10 drinks trends for 2017

7th February, 2017 by Lucy Shaw

8: Wine breaks from tradition

Wine is on the up. While millennials drink less than the generations above them of almost every category, they consumed 36% of all wine purchased last year in the USA. Not only did they drink more, they drank more expensively: a Wine Market Council survey revealed that 17% of all millennial wine drinkers paid over $20 for a bottle in the past month, compared to 10% of all drinkers.

This popularity is due to recommendation apps and younger, less stuffy brands making wine more accessible and relevant to the millennial audience. Australian newcomers Cake Wines are connecting with younger drinkers by behaving like a beer or spirit brand. While their wine comes from the Adelaide Hills they operate from a warehouse in Sydney’s inner-west, at which they host DJs, street-food festivals and talks from chefs, other winemakers and artists.

Far less technologically advanced, but proving equally popular with younger drinkers, are wine pouches and cans such as those from Union Wines. Their smaller portion size appeals due to a combination of smaller households, concerns about packaging wastage, and people wanting to try a greater range of wines.

New wine brands in the UK will adopt the marketing platforms of the other alcohol categories, moving into music, street art and street food. Similarly, wine bars will move beyond the 1980’s suits and champagne stereotype. Canned, bagged and boxed wine will move past its association with cheap plonk and become standard options for many brands.

2 Responses to “Top 10 drinks trends for 2017”

  1. Martina Braskova says:

    Very inspiring

  2. Luke says:

    What’s cool popular with out trying,

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more