Top 10 drinks trends for 2017

8: Wine breaks from tradition

Wine is on the up. While millennials drink less than the generations above them of almost every category, they consumed 36% of all wine purchased last year in the USA. Not only did they drink more, they drank more expensively: a Wine Market Council survey revealed that 17% of all millennial wine drinkers paid over $20 for a bottle in the past month, compared to 10% of all drinkers.

This popularity is due to recommendation apps and younger, less stuffy brands making wine more accessible and relevant to the millennial audience. Australian newcomers Cake Wines are connecting with younger drinkers by behaving like a beer or spirit brand. While their wine comes from the Adelaide Hills they operate from a warehouse in Sydney’s inner-west, at which they host DJs, street-food festivals and talks from chefs, other winemakers and artists.

Far less technologically advanced, but proving equally popular with younger drinkers, are wine pouches and cans such as those from Union Wines. Their smaller portion size appeals due to a combination of smaller households, concerns about packaging wastage, and people wanting to try a greater range of wines.

New wine brands in the UK will adopt the marketing platforms of the other alcohol categories, moving into music, street art and street food. Similarly, wine bars will move beyond the 1980’s suits and champagne stereotype. Canned, bagged and boxed wine will move past its association with cheap plonk and become standard options for many brands.

4 Responses to “Top 10 drinks trends for 2017”

  1. Martina Braskova says:

    Very inspiring

  2. Luke says:

    What’s cool popular with out trying,

  3. Good article, many thanks

  4. jeff says:

    rubbish! RUBBISH I SAY!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Global Brand Manager - Ableforth’s (Bathtub Gin etc)

ATOM Supplies
Tunbridge Wells, UK

Trade Sales Manager

Wine Source Group
Central London, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Rosé Masters 2018

Deadline : 19th March 2018

The Prosecco Masters 2018

Deadline : 19th March 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more