Nine wine trend predictions for 2016

Average wines disappear

middle-of-road

The UK wine market has been polarising for many years, but we will feel the effects of the separation more deeply in 2016. The market will split in two, with low-priced wines from discount retails Aldi and Lidl at one end and high-end wines at the other, leaving a considerable hole in the middle.

“Aldi and Lidl have re-based benchmark pricing for key value items – particularly within the wine world. Everyone is aiming at the EDLP (everyday low price) pricing position in supermarkets,” says BBR CEO Dan Jago.

“The top-end of high-street retail used to do a very good job of the mid-market before you reached the heady heights of the quality independents, but there is no middle ground anymore.

“Consumers must choose whether they want to drink inexpensively but lower quality or whether they want to spend £10 and up on a bottle of wine.”

3 Responses to “Nine wine trend predictions for 2016”

  1. Forgive me but I don’t find this at all helpful, or enlightening.

    Can anyone tell me what ‘ Natural Wine’ is? It seems to me to be a rather imprecise and therefore useless description. Almost anyone and their dog is saying these days that they use sustainable viticulture and minimum intervention during wine-making, but again, what is ‘minimum intervention’? Is there any benchmark or is it just what the wine maker says?
    As for savvy wine lovers avoiding wines… ‘where the terroir is masked through bad winemaking’ – haven’t these consumers always avoided badly made wines?

    Unless there are some objective criteria for these terms that are increasingly bandied about I fear they will only serve to muddy the waters for the consumers rather than assist them.

  2. David James says:

    Been drinking Cremant de Limoux after visiting the winery some 6 years ago, so glad someone else thinks it is drinkable.

  3. Let’s be honest – these are the wine trends for 2016 as predicted by Berry Bros & Rudd. Who, bless ’em, are not necessarily representative of the wider market. Is the “puncturing” of the prosecco market, or the appeal of lower alcohol drinks, going to happen in Lidl as well as in St James’s?

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