Top 10 wine brands 2015

The wine industry as we know it today owes an inestimable debt to European knowhow and culture, but in commercial terms today’s axis leans in a very different direction.

WineAs consumers in France, Spain and Italy cut back their wine consumption, often in favour of other drinks categories altogether, global sales are being propelled forward by countries whose embrace of wine is a relatively recent phenomenon.

Last year marked a watershed moment as the US overtook France for the first time to become the world’s biggest wine consumer by volume with annual consumption reaching 29.1 million hectolitres.

That certainly helps to explain why US-based brands feature so strongly in this list and suggests that their dominance is set to grow. Indeed, recent IWSR estimates suggest that US wine consumption is due to rise by 11% over the next three years, growth that would put this market’s total at more than double the level anticipated for that former hotbed of interest, China.

Meanwhile there remains plenty of opportunity for those capable of navigating the crowded and highly competitive UK market, where a steady decline in wine consumption is due to reverse in a more positive direction this year. Although much of this growth looks set to be led by sparkling wine, especially Prosecco, IWSR predictions suggest that still wine is also due to share in this bounceback.

As if managing the fluctuating fortunes of these established markets wasn’t enough, those at the helm of the world’s biggest wine brands must also decide what role, if any, they can play in rapidly emerging markets such as Africa, where consumption is expected to rise by a third in the decade to 2018. 

For the moment however, read over the following pages to discover last year’s 10 biggest selling bottled wine brands* and the latest developments that are helping them to stay on top.

“Sales figures are based on a combination of data provided by the brand and industry estimates.

16 Responses to “Top 10 wine brands 2015”

  1. Armen Shahbazian says:

    Very informative articles and I enjoy reading them.

  2. Thanks for letting us know the supermarket brands, wines that wine merchants should not stock.

    • Reality says:

      This is obviously an article about BUSINESS and PROFIT. Things that wine merchants have a second grade education on.

  3. lien dang says:

    Mix Food and Cocktails
    6950 Lebanon #104
    Would love to tasting and wine dealer maybe?

  4. Brian says:

    Every one of these brands is mass produced, manipulated garbage. They represent all that is wrong with he wine industry today. Shame!

    • Wombles says:

      Given all the food health audits those producers have to go through to get listed by the big retailers, the “manipulated garbage” statement sounds quite ridiculous to me. I wonder if you actually tried any of them. Personally I like drinking 6 out of those 10 brands listed and they are somewhat streamlined, but well made wines. Not my favorites, but good wines anyways. If it wasn’t for those wines, people with less knowledge on wine and less budget would probably rather not drink wine or enter the wine category at all.
      One of the problems with wine is, that there are too many people with a snob attitude towards bestsellers, instead of being happy that people actually drink wine and then hopefully someday trade up into what you probably consider “not-garbage” wine.
      No one obliges you to buy those wines if you don’t feel like it and those wines do not limit your access to wines you like. In the UK you have access to virtually any wine produced.

      • Igor Beron says:

        Great answer! I’m with you.

      • Richard says:

        Great reply. Agreed that these wines are mass produced however their quality is still very good for the price that you pay for them. These wines are perfect everyday drinking wines and apt for someone totally new to wines.

  5. sam says:

    Interesting and enlightening list of durable brands! Speaks volumes of the American wine drinker.

  6. Bryan says:

    Brian, I don’t just agree with your name but also your comment. I hear all the time and understand the point Wombles makes about the “gateway” mass produced environmentally unsustainable cheap wines getting people in the door but then we should also support rainforest beef hamburger to encourage people to someday trade up to prime rib. And don’t get me started on how barefoot donates to the surfrider foundation. That’s hypocrisy if I’ve ever seen it! WE ALL VOTE WITH OUR DOLLARS. please wake up. (Really, 6 out of the 10?)

  7. baboo says:

    mass-produced monkey piss.

  8. kamla mahar says:

    I am kamla mahar uttarakhand himlya wine this madsin 300 pss Rs. 1000000 one ps

  9. vikrant says:

    i am a hotel mngmant studant in oxford college rewadi . i want know abut wine

  10. Michel says:

    Sparkling aren’t included ? Freixenet would rank 4th with 13.8 M cases.

  11. mark semmens says:

    As a winemaker i can appreciate these tecnologically correct, quickly forgetable,taste like their made by the accountants,entry level bottles as having a worthy stepping stone purpose allowing vinous flavour to be a personal evolution and pursuit.. Also, quite importantly they are primarily responsible for keeping beer where it belongs, beneath wine! forever!

    Mark Semmens Tasmania www.

  12. Mrinmoy Das says:

    Very nice to see the world super drinks

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