Top 10 most powerful whisky brands

1. Johnnie Walker


A behemoth of the whisky world, Johnnie Walker retains its pole position this year named not only the most powerful whisky brand in the world, but the most powerful drinks brand in the world. With a huge gap between the Diageo-owned brand and its number two, Jack Daniel’s, there looks to be no catching this Scotch whisky colossus. In 2013, JW broke through the 20million case barrier for the first time owing to its huge global spread with not even a clampdown in China interrupting its progress.

Overall rank: 1

Owner: Diageo

Origin: Scotland

Total score: 97%

Change: 6%

Brand score: 85%

Change: 2%

2 Responses to “Top 10 most powerful whisky brands”

  1. I like Jameson,, it’s a dam go whisky..

    • jeff dalrymple says:

      This is not a list of strong whiskeys, but the most popular.
      The “power” is the ability to make money..
      A bit misleading and not what I was looking for.
      A way to get more clicks?

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