Top 10 most powerful whisky brands

2. Jack Daniel’s

Jack Daniel's

Achieving a 7% increase to its total score and 9% to its brand score – the biggest of all of this year’s top 10 brands – is Jack Daniel’s which takes second place for another year. Of JD Intangible Business joint MD Stuart Whitwell said: “Its strength is unbelievable and now it’s growing in China and the Far East too. Expect that to continue, with growth in price and volumes. One day, it’s going to be a challenger to Bacardi.”

Overall rank: 4

Owner: Brown-Forman

Origin: US

Total score: 42.6%

Change: 7%

Brand score: 78%

Change: 9%

2 Responses to “Top 10 most powerful whisky brands”

  1. I like Jameson,, it’s a dam go whisky..

    • jeff dalrymple says:

      This is not a list of strong whiskeys, but the most popular.
      The “power” is the ability to make money..
      A bit misleading and not what I was looking for.
      A way to get more clicks?

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