Top 10 low-calorie wine brands
10th April, 2013 by Patrick Schmitt
2. 5.5% abv wine-based drinks – 50 calories (100ml)
In the urge to hit crucial on-shelf price points in the UK an increasing number of brand owners have launched low-alcohol range extensions because duty rates are lower for wines at or below 5.5% abv.
And with such reduced alcohol levels comes fewer calories: 100ml servings contain around 50 calories.
Such drinks can’t be called “wine”, even though they are retailed in the wine aisle, because they contain less than 8.5% abv – the minimum level for products made from fermented grapes in the EU (though exceptions exist for northerly cool climates).
As a result, the products are referred to as “reduced alcohol wine-based drinks”.
Market leader in the UK is First Cape’s Café Collection which sells around 600,000 cases of a total market for these wines of 1-1.2 million cases.
Newcomers to the category include Blossom Hill with “Vie” and Gallo with “Summer White”.
It should be added that the products tend to contain higher levels of residual sugar than standard dry wine equivalents, with Blossom Hill Vie rosé for example containing 48 g/l, which is almost double the amount in its White Zinfandel rosé which has 26 g/l and 10% abv.
5.5% abv wine-based drinks range from £2.99 to £5 and contain on average 50 calories per 100ml serve.