Bollinger gets pistol-shaped packaging in time for Bond movieBy Patrick Schmitt
Bollinger has unveiled its latest James Bond special edition ahead of the next 007 film, Skyfall, due to screen in UK cinemas on 26 October.
The product, called 002 for 007, comprises a bottle of La Grande Année 2002 housed in a gun silencer shaped gift box with a combination lock – opened using the code: 007.
The bottle carries a unique “50 years of Bond” logo on the neck label, textured to mimic the grip on a handgun, and will be available exclusively in Harrods from 23 September and nationwide from 1 October.
With an RRP of £125-150, the special edition is approximately double the price of the standard La Grande Année 2002, which retails for around £70.
30,000 packages have been produced for sale worldwide, and the UK has no set allocation.
2012 marks 39 years since Bollinger developed an on-screen relationship with the fictional character created by Ian Fleming, and James Bond has been seen drinking Bollinger in 12 films of the 23 made in total.
As previously reported by the drinks business, Bollinger’s connection to the Bond films is helping boost sales of the brand in Asia in particular.
“They go crazy for Bond in Asia, which is really helping with brand recognition and giving our sales a boost,” said Bollinger president Jérôme Philipon, when speaking to db back in March.
The Champagne brand produced a special piece of packaging in September 2008 for the last Bond film, Quantum of Solace.
The rather more flamboyant limited edition cost over £2,500 and comprised La Grande Année 1999 in a bullet-shaped case made from polished tin (pictured below), with just 207 were produced.
And finally… if you want to read more about the fictional character’s taste in drinks, click here to see our 007 top ten tipples.