13th June, 2014 by Rupert Millar
AB InBev and Miller Coors have bowed to a petition from a blogger to post the ingredients of their beers online.
Yesterday (12 June) it was reported that food blogger Vani Hari (pictured) was calling for the brewing giants to post the ingredients to beers such as Budweiser and Miller Lite.
Hari said she wasn’t asking the brewers to change their ingredients, merely list them having found that some included components such as isinglass, Prolyene Glycol and high-fructose corn syrup.
The brewers have moved swiftly to post the ingredients for several of their key brands. AB InBev has posted the ingredients for Budweiser and Bud Light with the promise of more to come, while Miller Coors has posted the ingredients for Miller Lite, Coors Light and six other brands.
In a statement, AB InBev said it was inviting Hari and her husband to its flagship brewery in St Louis, “to show how our beers are made and the ingredients we use.”
The statement continued: “Our brewmasters take great pride in making our beers to the highest standards of quality and consistency.
“We provide significant information about our beer and their nutritional content through both our consumer hotline and our global consumer-information website www.tapintoyourbeer.com, which we have expanded over the years.
“This exceeds what is required of alcohol producers and is beyond what many other beer, wine and hard liquor producers provide.
“However, as American consumer needs evolve, we want to meet their expectations. Therefore, we are working to list our beer ingredients on our website, just as you would see for other food and non-alcohol beverage producers. We are beginning immediately, having incorporated this information earlier today on www.tapintoyourbeer.com for our flagship brands, Budweiser and Bud Light, and will be listing this for our other brands in the coming days.”