School of Wine & Spirits Business launched25th November, 2013 by Andy Young
The first international institution fully dedicated to education and research in wine and spirits management has just been launched.
The School of Wine & Spirits Business (SWSB) has been set up by the Burgundy School of Business and is headed by Jérôme Gallo. The school is offering four academic programmes, a specialised research centre and 10 tenured lecturers and aims is to become an international reference in academic terms as well as the go-to institute for professionals from the wine and spirits industries.
Up until 2009, Burgundy School of Business’ wine management programmes admitted about 50 students a year. Since then the number has grown to an average of 100 students each year (103 for the 2013-2014 academic year).
In a statement about the launch, the school said: “Obtaining international leadership in the management of wine and spirits is one of the strategic goals of Burgundy School of Business, and will allow it to consolidate a long, widely recognised history of expertise in wine management and the global renown of its region, Burgundy, as a producer of top quality wines.
“In a global economy that has been affected by the economic crisis since 2008, the wine and spirits markets are almost alone in showing remarkable growth: the global wine market should increase by 5% in volume between 2012 and 2016 and the global spirits market by nearly 14%.”
The school launch follows on from the MSc in Wine Management that the Burgundy School of Business set up last year.