The top 10 biggest beer brands25th June, 2013 by Andy Young
In the latest instalment of the largest global drinks brands, we reveal the top 10 biggest beer brands in the world.
Although the first quarter of 2013 saw beer sales fall in the UK and Germany, 2012 was a strong year for beer sales. Stronger economies in emerging markets have helped give consumers a bit more discretionary income and it appears these consumers are not shy about spending that money on drinks.
Last year was a strong year for the big breweries, with Carlos Brito, AB InBev’s chief executive saying: “2012 was an important turning point after three years of very soft markets.”
Although beer sales in western and central Europe were not as strong as many would have hoped in 2012, the international brands benefitted by growth in the other major markets including China, the US and Brazil.
Indeed China, the world’s biggest beer market, has a major influence on this top 10, with three Chinese beer brands now featuring as some of the best selling beers. Chinese beer production now accounts for more than 25% of the beer produced throughout the globe.
It is not just the major players who are benefitting from this beer boom as well, with craft beer sales increasing in the US and UK. In 2012 craft brewers reached 6.5% of the total US beer market, up from 5.7% in 2011 and with an estimated retail dollar value in excess of US$10 billion.
And despite the ongoing tough economic times, the future looks bright for the industry with research company, Technomic, saying it expects the growth trend to continue. Technomic vice president David Henkes said: “Looking at 2012 and beyond, we see continued growth.”
Click through the following pages to find out the world’s 10 biggest beer brands.