Bruce Jack launches £65 Pinotage

26th September, 2012 by Lucy Shaw

South African winemaker Bruce Jack of Flagstone in Somerset West has launched a £65 single vineyard Pinotage onto the market.

Called Time Manner Place, just 1,500 bottles of the inaugural 2010 vintage will go on sale.

“My aim is to make the best wine in the world from Pinotage” Jack told the drinks business at Cape Wine 2012 in Cape Town this week.

“This won’t be a wine we produce every year, only in years we deem good enough,” Jack added.

The Pinotage grapes that go into the wine are grown in a south east facing, high altitude single vineyard in the little-known Breedekloof region in Worcester, north of Paarl.

“I looked at a load of maps and drove around the best looking slopes in the region. Striking upon one I particularly liked, I drove up to the farmer’s gate and knocked on his door. Luckily, he let me in,” Jack recalled to db.

“The grape grower, Anton Roos, is six foot tall and six foot wide and hunts buffalo with a bow and arrow,” Jack added.

He describes the smell of the wine as “ethereal”, and the palate as being intense, concentrated and black fruited with notes of mulberry and a wild strawberry twist in the finish.

Jack is adamant to stress that he’s not making the wine in order to convince sceptics about the merits of the much-maligned Pinotage, but rather because of his pride for and belief in the grape.

“Lots of people blame bad Pinotage wines on the grape, which is ridiculous,” he argued. “You could quite easily taste 10 Burgundies and only one would be decent but no one ever blames Pinot Noir.

“I’ve made a great Pinotage because I’ve chosen a good site and worked hard on it, giving it the care and attention it demands, just like its mother grape, Pinot Noir, which is equally demanding,” he said.

Jack works with low yields, discarding up to 50% of the crop if needed.

“I’m not trying to change consumer perceptions about Pinotage, neither am I trying to make a point. I simply believe that we can make the best wine in the world out of Pinotage,” he added.

Flagstone Time Manner Place Pinotage Reserve 2010 will go on sale in the UK next month through Direct Wines.

One Response to “Bruce Jack launches £65 Pinotage”

  1. BRAVO, Bruce, Flagstone, and Anton for eight consecutive years of mutual efforts that have paid off!

    Dave Jefferson, MD, Silkbush Mountain Vineyards

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more