Armand de Brignac to make world’s most expensive Meunier

19th April, 2012 by Patrick Schmitt

Armand de Brignac is planning to launch the world’s first prestige cuvée Champagne made entirely from Pinot Meunier grapes.

Jay-Z has publicly declared his devotion to Armand de Brignac Champagne

The brand, famous for its bold packaging and association with celebrities, most notably American rapper Jay-Z, plans to isolate a wine from its single vineyard called Clos Yons, which is planted exclusively with Pinot Meunier.

Speaking of the proposed new product, Philippe Bienvenu, commercial director for the Champagne, told the drinks business that the Clos was situated between Chigny-les-Roses and Rilly-la-Montagne, and was a “specific terroir that is wonderful for Pinot Meunier.”

Currently grapes from the clos, which is just 1.1 hectares, are used for the Armand de Brignac multi-vintage brut, and Philippe said….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters